Content is king, or so we've been told. It's catchy and pithy and completely accurate. But it's the quality of that content that's the real king. It's not enough to be churning out content - you need to be sure that everything you're creating is thoughtful, impactful, and relevant to your audience. And before you leap into the comments to counter with statistics proving that no one actually reads anyone's content, keep reading. The People Who Matter Are Reading Your Content Yes, it's true[...]
While more and more business websites have blogs these days - yay! - not all of those comp[...]
I came across an article recently that was catchily titled, "Does my small business websit[...]
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Blogging for your small business is a strategic way to kill a lot of birds with one stone[...]
The other day, I met a potential client and we talked business blogging. Different people[...]
If you've read anything on this blog, you've learned that business blogging is a wildly ef[...]
When you're a small business owner, you're in control of every facet of your business. Sur[...]
It still surprises me when I have to explain to smart business folks why business blogging[...]
Picture this - you're plugging away on your business blog, sharing useful tips and tricks,[...]